Does MLM Eliminate Selling?

Let me guess, they told you that you don’t do any selling, that what you do is “share.” Right? Yea, I don’t think so! And it is here that we have identified a problem. If you don’t’ even know your selling something, what are the chances that you will do a good job at it? I’d say rather unlikely. So let’s get on track and admit that we are indeed selling something.

What Are You Selling?

So, just what are you selling? As amazing as it seems, a lot of people don’t know the answer. Some will tell you they are selling their companies product. Others will identify the object of the sale as some vague “opportunity,” something that will allow you to make a few hundred extra dollars each month.

But let’s make it clear; what you are selling is an entirely new business, or better yet a new vocation for their life. Let’s face it, if they don’t “make it big” with your company, you don’t make much money. And you are in the business of making money.

So, when you talk to your grandmother about this “opportunity,” ask yourself, is she a high probability prospect for a six or seven figure income with this business? For MOST of the people you talk to the answer is no. If you really understood what you were selling, you wouldn’t even bother talking to 90% or more of the people you are now approaching. The bottom line is simple: they would never build a business out of this.

Now don’t get me wrong, if what you are selling would help these people, please talk to them about it for their sake, but not for your own sake. They simply will never help you become a successful business person.

Who Are You Selling Too?

So what is the bottom line? It’s this: the product is not the product. The product is an entirely new vocation. If you aren’t talking to people interested in a new vocation, an entirely new business for their life, you are talking to the wrong people. You are spinning your wheels—and you’re not having fun.

Where do you find people looking for a new business? Many places I suppose, but one of them is the Internet. That is where you want to be most active. This is where you want to fish because this is where your fish are to be found. When you clarify just exactly what you are selling, then who you need to see becomes easier to figure out. The Internet is a gathering place for people looking to start a new business and a new career.

What Are They Buying?

And what are they buying? That depends on who the “they” are. If the “they” is your aunt, the waitress at the local restaurant, your brother Fred and your neighbor Tom, then they are buying simply what the “product” will do for them. And they aren’t buying anything else.

But if the “they” is a person looking to start a business and make a significant income, then they are buying a new career, an entirely new life.

The bottom line is this: if you want to help people, then sell the product. But if you want to build your MLM business, then sell a new career, a new business and do it to people who want to hear about this sort of thing. Stop confusing what you are selling and what your audience is buying.