When, How and How Often?

In the field of iron working we learn that to properly mold the metal one must hit the iron:

1) while it's hot,

2) in the right way and

3) many times.

In fact building a MLM business is much like this as well. Although we don’t hit anything, let’s use this outline to make three important points.

You Must Hit While It Is Hot

One of the main reasons many MLM’r fail is simply because they neglect their incoming leads. They’re so busy—or so they think, they simply don’t have time to get back with people. And guess what, someone else does have time to get back with them and signs them up.

Don’t confuse busy work with managing and building your business. There is little, perhaps nothing, more important than working with your prospects when they are ready to work. That time is the optimum time to communicate with them and get them on board as a part of your team.

You Must Hit In the Right Way

What’s the right way? Well let’s note what a wrong way is.

In a word (or words), don’t chase the prospect. We call what we do attraction marketing for a reason. If you “make your move” before you have educated the prospect properly, you will end up chasing them. Instead, provide value through your autoresponder emails, through your blogs, through your web pages, through your Squidoo pages, through your Hub pages, through your videos, etc. This is called by some “sellacation” or selling by means of education. In fact, people want to do business with knowledgeable professionals. Demonstrate that you are that kind of person. In response to that demonstration, many will want to partner with you; they will be convinced that your experience, your knowledge and your helpful attitude is just what they are looking for.

You Must Hit Many Times

How often do you do all this? You do it until they tell you to stop doing it by unsubscribing to your sites. In fact, they may want to stay on your mailing list for a very long time for a reason. Many are interested in a new business; however they believe that the time is not yet right for them right. But they want to stay informed, they want to learn more, they want to keep their options open. What does it cost you to keep them on your email list? Nothing. So, hit time after time, for months, even years. It will in fact pay off.

And remember this, although your prospects have not yet come on board your Network Marketing opportunity that does not mean they are not great prospects for your affiliate marketing options. They want to study, they want to learn. They will often purchase many things from you in the course of months and years and in doing so, fund your marketing expense.

In Conclusion

You can grow your MLM business if you will remember these important points: 1) strike while the prospect is hot, 2) in the right way, which is the attraction marketing way, and 3) as often as they will allow you to.