MLM - Try, Try Again

How many times have you attempted to build a Network Marketing business? How many different methods have you used in this effort? I don't have any stats here, but my best guess is that the average networker involves himself with 5 or 6 companies over a lifetime and uses 2, 3, or 4 different "methods" to find clients and build the business. How many succeed. Well, not a lot actually. Why?

I believe that most people trying to build a MLM Business are using methods that only a few people can use successfully.

1) Take, what I like to call, the life insurance method. Here you make a list of 100 family, friends, neighbors, etc. Then you begin to make your calls and some sales. A year later, you are out of the insurance business. But the insurance company is doing fine. Why? They took the next generation of sales people, had them make lists and they sell to their list. Then a year later they are out of business, but then the next generation of sales people…. Well, you get the idea.

"But don't' people make good careers in the insurance industry?" Yes, about 3% of them do. But those are not odds I want to take. The fact of the matter is there aren't many of us gregarious enough, winsome enough, and glib enough to be a success this way.

2) Although the method above is the one used by most MLM's, it is not the only one. There are those that don't do well at this method but because they are so determined to succeed they pursue new directions. a. They hold opportunity meetings in their home. b. They rent space at seminars to talk to people. c. They do direct mail, sharing their product and opportunity. d. They buy mailing list. e. They place ads in the paper. f. And the list goes on.

Do some of them succeed? Oh yes, some do, most don't.

3) I believe the number one reason people fail at MLM is the number one reason people fail at fishing. They are not fishing where the fish are!

So, the point is this: you need to fish where the fish are.

But here is an even better method; fish were the fish are fishing for you! Now, I don't' know of any fish that are trying to get caught, but if there were any, wouldn't this be a great place to fish? No, let me change that, wouldn't this be the very best place in the world to fish? It would indeed. So, where is that? It is the Internet. There are multitudes of people on the Internet looking for a home based business. So, if this is your "method" of building a home based business, a) you are fishing where the fish are and b) you are fishing where the fish are fishing!

I can't stress this point enough. Look for MLM partners where people are looking for a home based business. Where is that? The Internet! You need to market on the Internet.

4) Don't join a team where you have to pay for the help you need to succeed. If you are a part of the team, all the material and time needed to succeed that your mentor posses should be provided at no cost to you. If you are working hard to make your business succeed, and thereby make your mentor a success, then all the help you need should be provided free of charge.

Partner up with someone who will make it their mission to help you succeed. Make sure you get the help you need to succeed using the Internet. If you can't get a personal phone number and email address to use to get help--well let's face it, they don't need you that much. Find someone who does need you that much. Partner with them for network marketing success.